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UNIQUE SELLING POINT
The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP states that such campaigns made unique propositions to customers that convinced them to switch brands. The term was developed by television advertising pioneer Rosser Reeves of Ted Bates & Company. Theodore Levitt, a professor at Harvard Business School, suggested that, "Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage. The term has been used to describe one's "personal brand"; in the marketplace. Today, the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects.
OUR PROMISE
A money-back guarantee, also known as a satisfaction guarantee, is essentially a simple guarantee that, if a buyer is not satisfied with a product or service, a refund will be made.
The 18th century entrepreneur Josiah Wedgwood pioneered many of the marketing strategies used today, including the satisfaction-or-money-back guarantee on the entire range of his pottery products. He took advantage of his guarantee offer to send his products to rich clientele across Europe unsolicited. The money-back guarantee was also a major tool of early U.S. mail order sales pioneers in the United States such as Richard Sears and Powel Crosley Jr. to win the confidence of consumers.
Kate Perarad
CEO of Piggy
In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Sometimes, the cartoon character can be a testimonial in a commercial.
Victor Bui
CEO of BraveBits
In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Sometimes, the cartoon character can be a testimonial in a commercial.
Richard Nguyen
CEO of PageFly
In promotion and of advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product. The term "testimonial" most commonly applies to the sales-pitches attributed to ordinary citizens, whereas the word "endorsement" usually applies to pitches by celebrities. Testimonials can be part of communal marketing. Sometimes, the cartoon character can be a testimonial in a commercial.
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Let customers speak for us
I love the sentiment and the sweatshirt is oh so cozy!
My husband loved his so much, we had to get one for my father in law too! :)
Bought this in a medium for my husband but he needed a large. Great customer service from the folks at Clean Apparel. BTW - my husband loves the shirt! It’s so soft.
I bought the "Jesus Took Naps" T-shirt for my husband. He loves it! The fabric is so soft. It has washed well and looks fantastic. I appreciate a company dedicated to "clean" apparel and will purchase from them again.
Great hoodie. Just as expected and fit as expected. Very cozy.
The shirts are a nice weight. I bought 3 as Christmas gifts. The two that have been given and opened were a hit!! The last recipient is out of town but I think he’ll like it as much as the others did!
My dad loved his shirt 😃 Great customer service too!
Ordered late on Sunday, and the shirt shipped the next day! Nice quality, and it's perfect for my mother-in-love! Thank you!
My brother always naps outside when we’re all camping…a few years ago his grandson asked why he always takes a nap, my brother told him Jesus always took a nap! When I saw this shirt I knew that your shirt is perfect for Christmas! Thank you!
These are very nice hoodies and I like the offered slogans.
Came in a timely fashion, happy to purchase from them.
Love, love, love my hoodie, beautiful color, fits perfect, and great material.Will definitely be ordering more
Giving t shirt as a Christmas gift. It looks and feels like quality.
Glad I sized up though, since shirt seems to run small.